About Us
Just Diamonds Limited.

Just Diamonds Ltd is a well established Diamond and Precious Stone supplier based in the heart of Birmingham’s idyllic Jewellery Quarter.
We specialise in offering one of the largest ranges of brilliant cut diamonds and precious gemstones via an innovative web – based app. We offer the widest selection of certified stones in every size, clarity, colour and cut at the most competitive prices. We also offer non – certified diamonds and gems as well as finished jewellery of every kind. These facts make us a company that never rests and always has your satisfaction in mind.
By using a simple but effective Diamond/gem trading platform, you can instantly access a selection of over 200,000 Certified Diamonds and other precious stones. Our Omni Channel approach to business isn’t new in the jewellery market, but what makes us stand out of the crowd is our methodology. Our methods are extremely refreshing, in what is a very traditional business.
We are a proud and established member of The National Association of Goldsmiths, and we are also approved suppliers to buying groups such as The Hallmark Jewellers Group. We are reliable and our world – class service will ensure you get exactly what you need.
Our founder, Dinesh Parekh, is a vastly experienced jeweller with a long and rich history within the industry. Dinesh has travelled worldwide and has established an extensive network of suppliers. He has focused on working mainly with manufacturers, thus cutting out middlemen wherever possible. Alongside this network of suppliers, Dinesh has also established a team of experts surrounding him who have vast product knowledge. With quality and precision at the heart of our business, we have successfully built a large client base in the UK marketplace.
The lifetime story of a diamond or coloured gemstone is valuable information and one that should be shared with your customer. It is a story you must increasingly be able to tell with clarity and confidence to meet your customer’s need for responsible and verifiable sourcing.
We boast some of the lowest prices for loose diamonds and other precious gemstones on the market. As there is no middleman, the customer will receive the product directly from the source, and you don’t have to pay the difference.
We provide high-quality goods at a fraction of the price. Our sheer commitment to quality, value and prompt client service has enabled us to retain a 100% client satisfaction level within the natural diamond and fine jewellery community. Our expert service is what will guarantee making you a happy customer.
Of greatest importance to us is the delight all of our customers, all of the time!
We want to take the time to understand and support your requirements as our success is based on your success. Our products, prices, terms and return policies are designed to maximize your growth. Our wish is that we become an integral part of your business, sharing in your accomplishments.
At Just Diamonds, we offer a partnership where the customer is always treated as a top priority, with our full support, commitment and dedication and ensuring you are happy with our services.